As I pondered what I wanted my new new look to be, I ended up needing to go back and look at where I have come from. I am making a logo that will symbolize my photography work, but I’m also branding myself as the artist of the images I create. I really wanted it to have deep meaning to me. So here’s the story behind my new branding:
Through out my life I have allowed myself to feel trapped by what I thought other people wanted me to be.
The child in me once said, “I want to be an artist.” However, the voice I listened to was the that of the people who said, “Be a teacher.”
When I realized that wasn’t the path I was meant to do, I listened to another voice that said, “Sell this stuff that you’re not passionate about.” Though that path lead me to learn many things and meet so many wonderful people, I still felt very trapped. I was stuck in a cage of what I thought I was supposed to be doing, not what my heart truly wanted to do.
Then I experienced the deepest loss I have ever felt. I lost my husband to cancer. He was full of passion and talent, but as hard as he fought to live, he had to leave all of that behind. From that point on, I knew that I needed to fill the days I have left with what my heart is meant to do.
The times in my life when I felt trapped is where the cage in my logo came from. It’s not a big ugly cage; because that cage, or those experiences where I felt trapped, taught me many things about the world and myself. So it’s not a bad thing at all, considering how much I learned from those experiences.
The bird? Yep, I’m that bird, who is free from the cage and ready to fly.
What else does the cage and the bird mean? Well, I suppose it’s up for anyone’s translation but I also wanted it to portray the idea that my photography is outside of the box. (Too bad “thinking outside of the cage” isn’t a popular phrase…) My clients are that happy little bird and I’m photographing them, not just in front of the confinements of a backdrop, but out in the world, flying free.
Hope you like the new look. There will be more tweaks and changes to come. I LOVE the timing of my new branding coming just a few days before my first shoot and the first day of spring. After a very dark winter, spring is finally here and I’m out of hibernation!