Matilda Jane’s Spring line launches today!

Matilda Jane’s spring line, Serendipity, launches TODAY and it’s my FAVORITE line they’ve ever had. The colors are so beautiful and the details are amazing. I’m so excited to finally get to post some of the shots I took of the new line. (What a treat that was! The moms of the models and I were totally playing it cool, on the inside wanting to dig through the pieces like feral dogs.) I couldn’t post the photos until today as it’s been a big secret. I’ve only seen a handful of the pieces in real life, so i’m dying to get out to a trunk show today and see the rest. My favorite part of what I’ve seen so far are the baby pink and robin’s egg blue pieces and the adult pieces are gorgeous. It’s all so pretty and feminine. Ahhhh, I’m so excited already! Yes, I’ve always loved MJC, but having a girl has made me nutty about it!

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Shop the collection here.

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  • CassieFebruary 1, 2012 - 8:21 am

    Ahhhhhhh!!!!!!

  • CaitFebruary 1, 2012 - 11:37 am

    Ahhhh how sweet are these girls!! Love the shots! Awesome just awesome!

  • AngelaFebruary 1, 2012 - 11:43 am

    You ROCK…it out!!

  • SherryFebruary 1, 2012 - 12:02 pm

    Oh my Golly!!! precious, pretty —WOW—

  • MayaFebruary 1, 2012 - 12:37 pm

    One comment…I want a girl now. 🙂

  • AprilFebruary 1, 2012 - 11:59 pm

    Beautiful stuff, Betsy. And I would like to ALSO second what Maya said 😉